Application Study Of Customer Relationship Management In D Company

D company is one of the largest manufacturing enterprises for power generation equipment, Main products are power equipment of large power plants, At the same time, provide the related auxiliary system and the corresponding after-sales service products. With explosive growth of nearly 10 years, domestic-electric power market has entered the stage of steady development. But at the same time, the capacity of power generation equipment manufacturing enterprises has been greatly improved, far beyond the demand of the market, has caused severe overcapacity. As a result, the market competition is becoming more and more fierce.Through the analysis of the D’s external market environment and internal enterprise environment, combined with analysis in customer demand, Human Resources, customer value and so on factors, This article hope to improve the strength of the enterprise market development through the implementation of customer relationship management, in order to cope with the increasingly fierce competition in the market.The first, this article introduces the background, research content,research ideas and so on;The second, reviews and researches the theory of customer relationship management, and provides a theoretical basis for the practical application;The third, it analysis the market environment and industry environment of D company, elaborates the guidance of national policy, the economic demand for electricity and power generation technologies; analysis the Particularity of the power generation equipment industry, and it presents challenges;The fourth, this paper analysis of the current status of customer relationship management of D company to find out the place where the deficiencies through the corporate profiles, product features and customer characteristics etc.;The fifth, From the enterprise in which the external market environment and internal management aspects explained the necessity of customer relationship management implementation, combined with Human Resources, customer demand, customer value, it analysis the strategy of customer relationship management for D company, and it proposed the implementation of the program adapted to D company, By the transformation of business processes, the establishment of customer relationship management platform, deployment of human resources, determining the desired goal and so on, completes customer relationship management solutions, And proposed expected results after the implementation.