Study On Marketing Strategy Of Personal Finance In China Construction Bank Of Chengdu

With the development of economy, rapid increase in personal wealth, people’s concept of financial management and financial knowledge and also in enhancing, the demand for wealth management increasing, banks, as the main body of financial market, in order to adapt to the new situation is continuous reform and innovation, strategic adjustment, looking for new profit growth point. In the fierce competition, for the bank development how to grasp the opportunity, how to make use of their own advantages, foster strengths and circumvent weaknesses to improve and optimize the marketing strategy of personal financial business to occupy a favorable position, this will be the topic of this article is going to discuss.Take China Construction Bank of Chengdu personal financial business marketing strategy as the object of study, reflection and Discussion on the China Construction Bank of Chengdu how to effective application of marketing theory to enhance the bank marketing strategy, shorten the industry as well as the foreign advanced commercial banks in the gap, and improving the China Construction Bank of Chengdu personal financial business marketing strategy, put forward the corresponding countermeasures, so as to enhance its competitiveness. China Construction Bank of Chengdu personal financial business marketing situation based, using marketing mix theory, China Construction Bank of Chengdu personal financial business marketing strategy launches the analysis, put forward with the guidance of 4P,4C and 4R marketing mix theory, and the three marketing theory combined with the use of 4P+4C+4R model will be practical difficulties and marketing mix theory of China Construction Bank of Chengdu personal financial business marketing combination, and strive to improve the China Construction Bank of Chengdu personal financial business marketing present situation and effectively improve the operating efficiency.In the face of the changing market, the competition intensifies, China Construction Bank of Chengdu personal financial business marketing ideas should also be changed, how to find a more suitable for the new growth point, is the focus of this paper. ChinaConstruction Bank of Chengdu personal financial business marketing is also the problem of the country in the region of the common problems of construction. Therefore, through the analysis of the personal financial business of China Construction Bank of Chengdu and put forward the corresponding strategies and suggestions on the development of the personal financial business marketing development is necessary. Through the proposed combination 4P,4C and 4R marketing theory of their respective characteristics, and based on an in-depth study on the market positioning and marketing on product, price, channel and promotion the new marketing mix mode to put forward new ideas and suggestions for the marketing of personal financial business in the China Construction Bank of Chengdu In order to improve the current situation of Chengdu Construction Bank’s personal financial business marketing, the effective integration of resources and improve the operating efficiency to provide a strong guidance.