The Pre-Planning And Decision Making Of The Development On Residential Real Estate Projects

As beneficial to the people’s livelihood as the pillar industry of the real estate, which plays an important role in the development of national economy. However, the development of low degree of standardization are important for the development of residential real estate projects process due to China’s real estate industry started late, pre planning attention degree is not enough, do not fully understand so that the most important part of residential real estate projects instead of being marginalized. This is of course with the developer’s own strategy and judgment, but also with China’s real estate market long dominated by the inseparable. Consumers pay more attention to quality requirements, which will help the developers to change the thinking, and gradually improve the status and role of pre planning in real estate projects with the state regulation and control of real estate industry is constantly expanding and the real estate enterprises to upgrade. The preliminary planning of real estate projects directly related to the success of the construction. Residential real estate project development planning should focus on improving the plan or content, which pays attention to solve the planning content as well as the key problem, which provides a perfect solution for residential real estate projects.This paper is based on the author of many years of accumulated experience and judgment with the use of qualitative and quantitative analysis, micro and macro analysis of the combination and the combination of theory and practice aspects, we summarize the related theories of real estate planning and real estate projects in China of the preliminary planning of the status quo and the existing problems and to analyze the actual project based on A, Shizhu New Horizons project, which expounds the application of the preliminary planning of real estate project and the value of project decision-making operation. First of all, the paper is based on the preliminary planning of real estate projects and discusses the related concepts and basic theory to provide decision support and help for the residential real estate project planning. Secondly, according to the basic condition of pre planning of residential real estate projects including the study on the existing problems on research status, combined with the A company Shizhu New Horizons project including market positioning, product positioning, price positioning, marketing strategy and other aspects of a more comprehensive discussion. According to the preliminary planning of residential real estate projects and strategic decision situation to provide a reference for the implementation of the pre planning of residential real estate projects and strategic decision. which is very important for the success of real estate development and operation of the market value of the pre planning of residential real estate projects, is the programme of action for the entire project market operation and development, support the success of the residential real estate projects have improved the planning scheme. we strengthen the real estate project planning should not only pay attention to content improvement, project planning and design in place, but also pay attention to the use of innovative methods so as to continuously enhance the decision-making level of pre planning to provide support and help for the realization of residential real estate project strategic decision.