Investigation And Analysis Of Consumer Behavior RV Camp

With the rapid development of China’s economy, people’s income levels gradually increase, but the pressure is also growing, prompting many people to change their way of leisure, people began to increase their leisure time social, work and life. Vast, diverse climatic conditions, natural and cultural resources and huge market, so that our RV camping and RV camping industry with unparalleled advantages for development. But the traditional business model of RV camps operational difficulties, poor efficiency, on the verge of collapse, the reason there is little demand from consumers and behavioral characteristics camp to explore for domestic consumer behavior characteristics camp functions. Therefore, this study in-depth study of RV camps consumer behavior, consumer behavior based on the framework established RV campgrounds theoretical model of consumer behavior in line with China’s reality, by combing theory, questionnaires, interviews and other scientific depth empirical analysis motivation RV campground consumer behavior, decision-making process and influencing factors. Cross method list analysis, factor analysis, correlation analysis, analysis of demographic characteristics RV camp consumers, RV campsite consumer motivation, characteristics, RV campground consumer decision-making process, travel distance, travel time, travel form, RV camp consumption characteristics of consumers, RV campsite consumer satisfaction and consumer evaluation process.Finally, the questionnaire conclusions, presented to the government, industry associations and camp operators reasonable suggestions and countermeasures.