The Strategy Of Entheprise Crises In The New Media Area

Recently, it benefit from the rapidlydevelopment of internet, new media is sustained expanding. The rise of we-medialead to the reconstitution of media landscape. In the era of the new media,enterprises crises are different from traditional media characters: the outburst possibility and destructiveness of enterprises public rations crisis are increasing, the time is reducing, the range of crises are broader. Many enterprises haven’t a definite knowledge for challenge and opportunity from internet to their public rations crisis, so they haven’t a awareness of network crisis and a strategy and execution institution. When a crisis arises, they easy to go astray of public relations.This paper use a qualitative analysis method,a case analysis method, and a multidisciplinary integrated analysis method.First of all, clarify the crisis public relations, the new concept of media,and introduce the related theories. Secondly,we use real cases as the breakthrough points, a detailed analysis in the process of crisis public relations should follow the principles, crisis incubation period,and the response of the spread of the enterprise. In the end, we can combine with the relevant theory of advertising, and analysis how to use advertising to restore figure in the late development of the enterprise.