A Research Of China Market Strategy Of TL Technology Company

With the era of big data to come, can provide data solutions company for the promotion of social and economic development has made important contributions to, they provide the most advanced technology, fully functional products and quality service. Data in this market, competition is increasing, there are constantly new company was founded, the company has been acquired, listing, delisting, or even bankruptcy and so on. TL This company is a lot of data in one of the companies.TL company from the beginning has been in business 10 years later, has been a steadily increasing trend in the field of open source software has some fame. In this age of both opportunities and threats, TL company must find an effective marketing strategy to expand its business in the global market share. This paper aims at the feasibility and necessity of TL entered the Chinese market will be analyzed, and to enter the Chinese market marketing strategy programs.TL paper companies in which data for the industry background, big data market, and big data market driven business intelligence and market data solutions market in-depth research, respectively, of the situation, the company’s products as well as to analyze their own marketing status, summed up the company in China, marketing and management of existing problems.After the proposed issues to be addressed in this case, into the analysis part of the case. In this paper, the entire social environment to be analyzed, including the political environment, economic environment, social environment and technological environment; and then the global market, Chinese market characteristics study of development stage as well as future consumer demand for data-related products, according to the consumer demand for the industry’s major competitors are analyzed one by one, and the most popular big data integration products in the functional comparison. Understand their own strengths and weaknesses, combined with China’s economic situation and policies and regulations, anticipate opportunities and threats, and based on the strengths, weaknesses, opportunities and threats presented SWOT business strategy. In the analysis section concludes the necessity and feasibility of enterprises to enter the Chinese market.Combined with case studies, the proposed marketing strategy for the enterprise solutions. China’s first data segment the market, choosing the right target market for the company TL and identify target market. Finally, the development of product, pricing, channel and promotional aspects of marketing strategy plan for the enterprise.From the previous section to ask questions, analyze problems to solve the problem, in the final text will summarize the research and marketing strategy will be the future outlook.