Research On Cluster Development Strategy Of Children’s Wear Industry In Fengli

In Fengli, there has a children’s clothing apparel processing production as the core of the industrial chain, involves the children’s clothing product research and development, design, garment processing, from production to the information, logistics, accessories, accessories, and marketing and other fields. At present, the chicken in the children’s clothing brands include:s.naughty and Yebao, seven colourful clouds, xiyinging, small brothers. Although chicken in children’s wear industry already has a certain scale, but the accumulative effect obvious enough, much of the influence of national enterprises, foreign investment of high children’s clothing enterprises are rare.In this paper, through theoretical and empirical development strategy theory as the central axis, the first analysis of chicken in children’s wear industry development present situation, points out that the chicken in the children’s clothing problems existing in the development of industrial cluster, there are mainly chicken in children’s clothing product structure is unreasonable, backward industry development way, homogeneity phenomenon chicken in children’s wear industry style is outstanding, the enterprise original mechanism can’t keep up with the requirement of market development. Secondly, analyze the anatomy of chicken in children’s wear industry cluster development of the cause of the problem, the main policy system is not sound; The lack of perfect productive service system; Children’s wear industry cluster level is low, lasting competitive advantage difficult; Lack of cooperation in group, the collection and discord. On this basis, the integrated use of strategic management in the SWOT analysis method is put forward to promote chicken in children’s clothing cluster development strategy, children’s wear industry cluster development strategy choice in Fengli, Fengli in children’s wear industry choose the cost leadership strategy and differentiation competitive strategy, marketing strategy. Finally, put forward the chicken in the children’s clothing industry cluster development strategy implementation of protection:strengthen the government guide and play the role of industry associations, strengthening elements safeguard, strengthen technology innovation, speed up the construction of talent team.This study provide theoretical basis for the local government to support the industry and decision-making reference, in order to better promote children’s wear industry’s competitiveness and promote the coordinated development of regional industry, at the same time this article research has strong theoretical and practical significance.