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Contribution Patterns In Crowdfunding Website

Posted on:2017-02-08Degree:MasterType:Thesis
Country:ChinaCandidate:Y M LiuFull Text:PDF
GTID:2309330485967886Subject:Business management
Abstract/Summary:PDF Full Text Request
Today, crowdfunding has already become a very popular way to raise money, raise a small amount of money of the many individual investors, this again after to assemble a large pools of capital investment, has been welcomed by more and more investors. The suggests pattern of the size of the market, from 2009 in 3.6 billion, rose to 2015 in 32 billion, is developing rapidly. Founded in 2009, the United States of kickstarter. Is the first in the world the raise website, mainly focus on creative projects. And the largest is the raise network, launched in 2013, focused on intelligent hardware comprehensive financing project. In addition to the two sites, and jingdong the raise, taobao, the raise, all belong to reward the raise pattern. This kind of the raise pattern, has become now in the stage of product research and development, the design of important financing form. In addition to this model, and the raise pattern, namely the P2P mode, such as, everybody clap to borrow, lego box, etc. Stake in the raise pattern, such as an angel, for everyone, everyone. Giving the raise pattern, such as tencent public welfare.1.In the crowdfunding behavior, when the number of supporters a project is less, with the increase in the number of people, a supporter of the project will gradually increase; but at a certain stage, along with the increase of the number of supporters, a number of supporters will show a decline in the trend. In the data that is presented as an inverted "U" relationship.2. In the crowdfunding behavior,the number of comments of a project affects follow investors’ investment behavior is not obvious. That regulation is not simply reflected in the review of the number of comments, more should reflect the meaning behind the numbers.3. On zhongchou.cn, the "love" number of projects affects follow investors’ investment behavior is obvious.The more "love" number of projects get, herding project next period following the pre-investment behavior is more intense; The less "love" number of projects get, herding project next period following the pre-investment behavior is more weak.4.The study found that the number of sites of the project is shared on the social networking site for the regulation of herding project next investors follow previous investors’ investment behavior is not obvious.5.On zhongchou.cn, the remaining days of project financing deadline for regulation of herding project next investors follow previous investors investment behavior significantly. The remaining days of project financing deadline is shorter, herding behavior of investors under the project a period following the pre-investment behavior is more intense; the remaining days of project financing deadline is longer, herding behavior of investors under a project following the pre investment behavior is more weak. This shows that the time of oppression will make more people choose to invest on the project.In the rules of the raise, there are three important factors. Website platform, the project sponsor and project sponsors. Because in the whole process of financing, project sponsors fundraising amount whether to achieve the objectives of the project sponsor, is the key to the whole deal. Patrons can see other patrons choose very transparent. Then, with the passage of time, the sponsor of the sponsorship will be viewed by the time schedule of the project to raise and sponsors to raise behavior before? When a project is to raise ceases, the deadline will affect the sponsors to raise behavior? Thus our network for the raise the country’s largest comprehensive online the raised platform are studied, through the collected data, we found in the raise website, patron behavior exists herding effect, crowding out, deadline effect, and so on and so forth. To compare the objective found investors behavior patterns.
Keywords/Search Tags:Herding behavior effect, Crowd out effect, Deadline time effect
PDF Full Text Request
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