| As the development of our country’s economy and city modernization, many people want to escape from the stressful city and go back to peaceful and simple country. Rural tourism has become more and more popular in recent years. The development of rural tourism, not only provides city’s residents a new way of leisure but also solve the problems of employment.The development of rural tourism injects the local traditional a new Vitality. Rural tourism has developed rapidly in recent years of Taiyuan,But there are a lot of problems. It is a problem for various managers to solve, how to cultivate a large number of loyalty visitors and improve the rural tourist’s satisfaction and revisit intention. It is also a security for rural tourism’s sustainable development of Taiyuan. Revisit tourists can not only provides a stable income to rural tourism but also can expand rural tourism’market.This context takes Taiyuan Yuwen Farmhouse as a example, and refers to a large number of related subject such as consumer behavior, drive theory, attitude and behavior relation theory. The article through the spot investigation, analyses the tourist revisit intention and puts forward some suggestions to improve the tourist revisit intention. There are a lot of problems to be solved. Firstly, There are a lot of environment problems in scenic, operators and tourists lack of environmental protection intention. Secondly, there are lots of security problems and safety device is not complete. Thirdly, the infrastructure construction is simple and the sanitation is poor. Fourthly, the management is not scientific and standardized. Fifthly, The product competitiveness is not strong and homogeneity and the tourist participation is low. Sixthly, service personnel quality is not high, without some training. This article put forward six proposals to improve the revisit invention of rural tourism. Firstly, the environment and culture are the most satisfied by tourists. Secondly, enrich the diversity of tourism activities and tourist participation. Thirdly, organize the training and learning to improve the quality of practitioners. Fourthly, improve infrastructure and strengthen safety management. Fifthly, Broaden the marketing channels and set up their own web sites and online booking system. Sixthly, strengthen the development of tourist commodities. |
