The Research Of The Development Risk Of Yu Ebao

With the development of our country’s economy,the finance industry and internet industry are becoming more and more closer.A new finanace model-internet finance emerged under this background. As a typical representative of internet finance,Yu Ebao has developed rapidly and made a great progress.Firstly, the paper reviews the basical theory of internet finance.As a new finance model, internet fiance has features of generic finance, platform finance, in formatization, fragmentation, diversification, low cost and optimal allocation.Payment & settlement, financing, wealth-management are the main model of internet finance.The analyze of internet finance is the basement of risk analysis of the development of Yu Ebao.Secondly,based on the analyze of internet finance theory,the paper discusses the essense,features,development history,and the impacts of Yu Ebao.In essense,Yu Ebao is a new finance model that takes money funds to sell in internet platform.Besides owning the features of internet finance,high convenience,high interests,timeliness,and low access are also the typical features of Yu Ebao.The huge customer resources and trading data of Alipay,a positive market,the development of internet technology,the deepening of finace and the policy support are the reasons of the rapid development of Yu Ebao.The development of Yu Ebao has posed a great impact on finance and internet industry,also changed financial idea of ordinary people to some extent.Thirdly,the paper analysises the challenges and risks of Yu Ebao.The limitation of internet resources and credit advantage,the pressure of management of huge amounts of money are the chanllenges that Yu Ebao has to face.At the same time,Yu Ebao has the risks from the imperfect financial regulation and law,market volatility,business model and internet technology.In order to cope with the risks effectively,the financial supervision department should improve and perfect the relevant regulations and law;As for Yu Ebao,strengthen risk controls,developing diversified products,strengthen the corporation of banks,promoting the institutionalization and standardalization of management are the choices for coping with the risks;Improving the financial knowlegde and treating the interests and risks more rationally and scientifically are the corresponding measures of risks for customers.