The Listed Company:an Empirical Study Of Audit Pricing Factors

Audit service, special commodity exists in the market. There has been the role of checker and supervision. As increasing influence of auditing services, more and more people give the eyes to audit services. The influenced factor of audit related issues is the focus of the scholars study. Audit activities of certified public accountants in transactions is completed through the charge form. On the one hand, the audit pricing reflects the audit cost. On the other hand, it has close relationship with audit quality. Under the conditions of the present audit market, what factors influence the audit pricing, and how to influence the audit pricing, the article want to study these problems.In the research structure, basis on the existing domestic and international theoretical and empirical models, combined with the actual situation of China’s audit market, through theoretical research and empirical research method of combining the article analyzed audit pricing factors. Finally it had some conclusions. It has suggestions for improvements combining the actual situation.Sample selection, the paper adopts China’s listed companies in three years of 2012-2014. The sample data were carried out to industry classification and different age categories. Depending on the research point of view, the article selected multiple indicators to studyThis article has completed related analysis by the method of descriptive statistics, correlation analysis, multiple linear regression, collinearity test. It analyzed from a number of angles, for example, the cost of the audit, the audit firm size and risk. The following conclusions:1 The major factor affecting pricing audit is self-audit costs. Audit costs is affected by audited company’s size and complexity of the economic business. The size of the company is more larger, the more work will be done by the accountants. The more complex the economic business, the more work will be done by the accountants. According to the theory of cost pricing, audit pricing will be improved to some extent.2 Audit risk has a certain impact on audit services. The price will be reflected by audit risk. Audit risk comes mainly from two aspects:the one is the internal audit risk of company. For example:the quick ratio is too low; asset-liability ratio is too high, the proportion of accounts receivable to total income is too high. Another aspect, audit risk comes from Strengthening regulatory system of government and the type. of audit opinion issued by accounting firm. Strengthening regulatory system of government and the not "unqualified" type of audit opinion issued by accounting firm will increase the expected risk in the audit process for accountants. In consideration of the audit pricing, CPA will take into account the risk premium of the issue. If they think that they have more risk they will want to get higher risk-reward.3 The brand scale of accounting firms affects audit pricing. Under the current system of state, Audit service is still in line with market rules as a special commodity. Enjoy high-quality services we need to pay higher returns at the same time. To a certain extent, the size of the accounting firm’s brand is larger, the audit pricing will also be higher.