Research On Contemporary China Consumption Alienation

Consumption Alienation people appeared in the consumer activity during a negative cultural phenomenon, with people’s consumption behavior, but different from the consumption activities itself. The stimulation of market mechanisms, trade and possession of a large number of people in order to continue to consume,consumption will be seen as a means of self-fulfillment rather than labor in order to survive and recover, that is, to the consumer and the consumer’s state. Reason consumption resulting alienation is twofold: First, economic and social development for consumer alienation generated laid the material foundation; second is The Rise of consumerism and exacerbated the spread of human consumption alienation, is the ideological roots of alienation of consumption; Third, labor alienation is still China’s economic and social development in the presence of a source of social consumer alienation generated. In popular culture to promote consumer society, consumerism and social thoughts wantonly rampant background, Marx criticized the alienation has entered the consumer area, whether it is the conscience of the Western scholars and Chinese scholars on the "consumer alienation" expressed concern. Consumption Alienation people and consumer spending, consumption alienation is false needs arising from the control of people at the same time meet the needs of their own false loss of human independence, judgment, thinking, critical ability. Consumption Alienation people is no longer a free and conscious rational person, but the desire to become slaves. Eliminate the influence of "consumer alienation" of people, restore human values ? ? and position in the consumer field, it is anything with a conscience and the People’s Government of the People party of interest. Therefore, the "Consumer Alienation" Representation and Its Sources in-depth study, and from the basic principles of Marxism discuss the elimination of the possibility of "consumer alienation" is very important.This article from the four parts of the consumption alienation to analyze and research: the first part, the basic concepts of consumer alienation problem, the basic theory of the sort and study, the expression of alienation from the source to the consumer theory of consumer alienation, Marx and contrast Western Marxist scholars and consumption Alienation different understanding and interpretation; the second part, elaborates the performance of its real roots of alienation of consumption,consumption alienation in reality the performance summed up in three major characteristics, hyperbole symbols consumption, extravagant blindly follow the trend of consumption and wasteful consumption, while hiding in the consumption levels of alienation is more substance causes, ideological and social roots; the third part, by analyzing the social harm consumer alienation to reveal the nature of consumer alienation, that consumption alienation on consumption departure from the nature of the activities of the "people’s independence," the departure from the people "conscious" essence departure; fourth part of contemporary Chinese social alienation digestion consumption- cultural dimension of criticism.