Research On The Marketing Strategy Of ZhiDou EV

In recent years, the worldwide depletion of conventional energy leads to increasingly fierce competition, coupled with repeated outbreaks of environmental crisis, so that the respective countries as well as major automobile manufacturers suffered from the unprecedented impact. Faced with these difficulties, the government, and many car manufacturers have invested significant resources to participate in the development of new energy vehicles.New energy vehicles under conventional energy crisis and global environmental pollution started multiple pressures, but China’s current economic situation as a whole tends to decline, the economic slowdown, the new energy vehicles as a strategic emerging industries and economic restructuring plays industrial transformation and upgrading of the task. February 24,2016, Chinese Premier Li Keqiang chaired a State Council executive meeting to determine the energy industry will increase support for the development of new vehicles, in order to optimize the structure promote green development, adhere to market-oriented and innovation-driven, relying on public entrepreneurship and innovation, and strive to overcome core technology, breaking the bottleneck, accelerate the pace of new energy car research and development.2009-2015, China’s total production of new energy cars to reach a total of 49.7 million units, accounting for new energy cars worldwide cumulative sales of more than more than 30%. Only in 2015, the year of new energy car production reached 340,471, sales reached 331,092, an increase in more than three times.The current state strongly encourage and support the development of new energy high-speed electric vehicle, to give the corresponding high subsidies, high subsidies in support under the new energy automobile spawned rapid development. Although small mini electric car than the traditional large-scale electric vehicle in a head and performance are inadequate, but developed quite well, not only has been widely recognized by the market users, but also by many local governments and industry support and recognition.This article will explore the small micro-electric car industry’s current industry conditions and problems based on the company’s new ocean-known beans licensing of electric cars:first, the macro market sectors to analyze the overall situation, and then from the value chain, business chain, supply chain and chain space a detailed analysis of four dimensions, using Michael Porter (Michael·Porter) proposed "five forces competition model," analyzes the small and micro electric car industry’s overall competitive environment, and finally to carry out under the new situation and marketing ocean company’s current business and to analyze their respective market environment.Article based STP analysis for small micro-electric car electric car market car industry segments, identify target markets for the products made evaluation established beans known brand electric car "public transport service, to enhance the effectiveness of personal mobility," the overall marketing objectives; marketing strategy and planning, and finally the new ocean paper production and operation, targeted to strengthen quality management, and constantly build and enhance corporate internal culture, and improve customer service in three areas to develop a solution, some new ideas, We hope for new ocean beans known brand electric car company marketing help.