Effects Of Customer Psychological Empowerment On Customer Citizenship Behavior In Net Background

As the the advent of the Internet period is coming, the focus of competition gradually from internal to exernal among enterprises, in other words,company pay more and more attention to use the internet technology and new business philosophy to promote enterprise, and the field of oranizational behavior on employees’psychological authorization application to the field of marketing,reducing the distance between customers and enterprise.One of the way that reduce distance between customers and enterprise is the customer psychological empowerment, enterprises through the customer psychological empowerment,makecustomer citizenship behavior arise.Customer citizenship behavior can make the enterprise don’t need to spend a lot of cost under the premise of gaining competitive advantage. Customer citizenship behavior, because it is a spontaneous behavior of consumers, it’s production operations of the enterprise has the very high request, to consumer’s psychological state and the relationship between ideas at the same time also has a high standard. But in the modern enterprise operation process, because the enterprise is limited by its own resources and long-term habitual modes of thought ", companies are often not the right to know the importance of its maintain relationships with customers, ignore the customers on consumer psychological process control, make customer citizenship behavior can not be using, the result against the development of enterprises. Existing research most is the first customer service enterprises as the research object, discusses the relationship between the two. Since the age of the Internet is coming, the traditional industry also have the conditions for customer citizenship behavior inspired. Related research also appear in succession, but in the perspective of the Internet era and to the Internet enterprise customers as the research object of the research literature is somewhat lacking. In view of this, this paper mainly through to the customer’s psychological empowerment, tries to analyze in the new Internet business philosophy, under the action of authorized customers psychological influence on customer citizenship behavior, provide theoretical basis for traditional enterprise to the transformation of the Internet, and also provide reference for enterprise survival and development of the Internet.This study of present typical Internet companies millet customer as the object of the research, through literature study and questionnaire, discussed under the background of the age of the Internet, customer authorized psychological impact on customer citizenship behavior, and exploratory support for customer perception on the relationship between psychological empowerment and customer citizenship behavior between adjustment are studied.In this paper, my study shows that the customer psychology in authorization option has a significantly influence on customer citizenship behavior; Customer psychology in authorization information has a significantly influence on customer citizenship behavior; Customer psychological influence of authorization for customer citizenship behavior with significantly influence; Perceived customer support in the customer’s psychological authorization impact on customer citizenship behavior has a regulatory role in the process.