Study Of Diffusion Effect Of Internet Financial Innovation

Internet financial innovation is a kind of financial innovation. Integrated innovation economics meanings and expressions about financial innovation, internet financial innovation is defined as a recombination and optimization of various financial elements of innovative economic activity through electronic technology, especially now the information technology such as computer and network communication. In short, financial innovation means a kind of financial innovation activities that based on computer and network communication technology.The spread of the Internet financial innovation product has a plastic influence on the financial industry, on the one hand, it may become the leaping development of China’s financial industry, on the other hand, as the degree of financial market opening to the outside world gradually deepening, it may have relatively significant effect to the monetary market and capital market. Thus, studying the way the internet financial innovation spread and the diffusion effect of internet financial innovation to the whole financial market has important policy and practical significance.This paper study the effect of financial innovation diffusion on the basis of summarizing the theory of financial innovation diffusion related to the Internet, namely research the effect of Internet financial innovation on the financial market efficiency, risk and regulatory. We mainly research the channels through which the internet financial innovation influences the formation of financial markets, and how to through various channels to influence the financial markets. At the same time, choose alipay transaction as sample data, using the internal influence innovation product diffusion model of Mansfield for empirical research, explaining the process of appearance, development, saturation and decline of Internet financial innovation products.