Financing Of SMEs Research Based On P2P Net Loan Platform

Currently, the financing problem has been the bottleneck of the developing SMEs. As a useful supplement to the traditional financial institutions, P2P network lending platform is helpful to solve the financing difficulties of SMEs. P2P network lending is one of the Internet network model of financial innovation, mainly to solve the demand for loans of SMEs and groups of individuals.In fact, with the development of social networks, search engines, cloud computing and mobile payment technologies, the impact on information network technology has penetrated into the financial sector, and has a profound impact on the financial model. P2P network lending is the innovation mode of Internet network financial based on the information network technology background, the operational principles of P2P net loan platform on the nature is the private lending, but it needs the demand side to obtain loans from investors to use the net loan platform, then the borrowers repay principal and interest or repay the interest in the term loan and principal due.However, just as the rise of P2P net loan run soon in recent years, we have seen tremendous changes in the daily lives of people and the vast majority of SMEs financing process in recent operation years. Also we saw many of the problems existing in the development. For example:low barriers to entry; asymmetric information between lenders and borrowers; industry regulator difficulty; imperfect in laws and regulations. The existence of these risks, it might lead huge losses to the platform investors. At the same time, it will bring harm to the SME financing behavior.This paper introduces game theory based on P2P net loan platform to analyse the game issues for the SMEs and the investors on the net loan platform. In order to provide new ideas to solve the current problem of financing difficulties of SMEs. From the perspective of four types of classic game model, paper analyzes each model between the SMEs and the net loan platform investors which is based on P2P net loan platform, the main reason to the financing of SMEs is still the information asymmetry problem. Subsequently, the author introduced the SME loan informatin on the Love investment websites to expand empirical analysis based on the analysis in the game. According to the successful and not successful SME financing borrowers on the net loan platform, further to elaborate in the dynamic game of imperfect information, what measures should be taken on the platform in order to better improve its financing availability.Finally, the author concludes the corresponding conclusions for the game results. and then the author suggests that we should make policy recommendations from the P2P net loan platform, the platform investors, the SMEs, the regulatory agencies, and the SME credit rating agencies in order to solve the SME financing problem.