MX Optoelectronics Technology Co., Ltd. Marketing Strategy

As to marketing as the core of the business model of small and micro enterprises, in recent years because of its products close to the market, in line with the needs of customers, extensive rise in market competition, active in the fierce market movement. Small and micro enterprises development of trade is not only to promote social employment, increased state tax revenue, improve people’s income, but also provide a good role in promoting China began to trade marketing, it plays an irreplaceable role in economic and social development in China. Study learn from the advanced experience and marketing theory, MX Optoelectronics Technology Co., Ltd. in the face of the external business environment, analyze the impact of competitive enterprises, weaknesses, opportunities and challenges, to serve as a basis for further MX Optoelectronics Technology Co., carry out marketing strategies to provide a reference.First chapter introduces the background and significance, research ideas and methods, relevant research at home and abroad to organize. The second chapter will summarize the basic theory of marketing, including environmental analysis, and introduces the STP theory and 4PS marketing mix.The third chapter mainly introduces the MX Photoelectric Technology Co., Ltd. in the product, price, channel, promotion, service and other aspects of marketing. In the fourth chapter, the author makes a detailed analysis on the marketing situation of MX photoelectric science and Technology Co., Ltd, using the SWOT analysis method to find out the marketing strategy to improve the marketing situation of the target enterprise. The fifth chapter on how to target enterprises to develop product, price, place, promotion and service strategies to elaborate. Chapter VI how enterprises safeguard policy will be explained.Studies suggest MX optoelectronic product strategy, the establishment of product managers, to develop marketing plans according to the new demands, the whole is responsible for program implementation, to improve the efficiency of communication companies and prospective users, increase sales microscopes products, while according to the different product categories implement different brand management policy, the implementation of differentiated brand management branch. From the delivery, customer satisfaction, both should try to meet customers. In the channel, MX photoelectric mainly to direct marketing, direct marketing and the implementation of projects authorized by the combination of sales. In the promotion, through magazines, promotion, color pages, media advocacy network. In the service, attention to detail, quality service to win customers. In product performance and timely use of customer feedback to agents and brand manufacturers. At the same time, to provide protection for the marketing strategy by establishing MX Optoelectronics Technology Co. marketing team, improve the performance appraisal and incentive system, and establish the concept of service to win, long-term mechanism to establish marketing innovation, use of large data analysis and public relations.