Based On Analysis Of Competitive Intelligence Of Shanxi Jincheng Coal Company "Digital Mine" Competitive Strategy Research

Currently, the primary means of corporate strategic management of competitive intelligence analysis method is gradually becoming the main method. Through the use of competitive intelligence analysis method to study the competitive strategy of coal enterprises can better Shanxi coal enterprises to modernize management, encourage enterprises to prepare for the future development of the overall strategy to promote coal enterprises efficient, environmentally friendly and healthy development, but also We can respond to challenges from other parts of the domestic coal enterprises. In the vision of competitive intelligence analysis to explore science and Construction of Coal competitive strategy system "Digital Mine", not only conducive to coal enterprises efficient development of coal resources, but also to promote the optimal utilization of resources, the resources become economic advantages to facilitate high-quality, efficient implementation of Shanxi coal economy, scientific and harmonious development.Based on an overview of the relevant systems and competitive intelligence analysis, mainly from the micro level to start, Shanxi Jincheng Coal Company’s "Digital Mine" Competitive strategy analysis, while the problem of coal enterprises to focus on their own development, seeking to build Shanxi Jincheng Coal Industry effective method of the company’s competitive strategy. Firstly, a brief description of the theory of competitive intelligence analysis and competitive strategy; secondly, Shanxi Jincheng Coal Company for detailed competitive intelligence analysis, mainly from internal factors, external factors begin, the company’s five-force model analysis and SWOT analysis; again, Shanxi Jincheng Coal Company based on competitive intelligence analysis, make a "digital coal mine" competitive strategy decisions, to analyze the strategy to build the background, purpose, significance and problems; Finally, Shanxi Jincheng Coal Company "Digital "Building a system of competitive strategy, pointing out that the system structure of the strategic system, the main content, system architecture and design, the core technology and key issues, citing the company’s" Coal test application examples and implementation effect of digital coal mine "competitive strategy, its future prospects development trend.This paper has two innovations. The first, in Shanxi Jincheng Coal Company "Digital Mine" competitive strategy building process, competitive intelligence Shanxi Jincheng Coal Company analyzed key projects relatively individualized, focusing on the company Jincheng coal chemical industry structure analysis of coal resources, mining rights valuation analysis, the coal resources industry chain analysis of three aspects. Second, in the vision of competitive intelligence analysis, construct Shanxi Jincheng Coal Company "Digital Mine" Competitive Strategy system.