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A Study Of Free Business Model Of Internet Companies

Posted on:2017-02-09Degree:MasterType:Thesis
Country:ChinaCandidate:X J XuFull Text:PDF
GTID:2309330488973393Subject:Business management
Abstract/Summary:PDF Full Text Request
With the flourishing of internet economy, the study about business model is becoming a central issue among management scholars. A special business model, free model is on the rise. More and more enterprises begin to take the free model as their dominant business model. Because of the lack of deep understanding of the free model, some enterprises have been successful, but more enterprises are facing the consequences of failure. In order to investigate the essence and key success factors of free model, this dissertation focuses on free model.Firstly, this dissertation presents the essence and characteristics of the free model, and presents the conclusions and concrete characteristics of the free model based on analyzing and summarizing the actual operation conditions of some enterprises with the free model, to answer the question what is the free model on earth. Secondly, it concludes the key success factors of the free model based on the case study, builds an analytical framework for key factors of a successful free model, and answers the question why the free model can reach success by case study. Thirdly, it arranges the development process of free model combines with the value chain theory and predicts the development trend of the combination of the free model and the sharing economy based on the aforementioned evolution path of the free model, namely answers the question what the free model will be in the future. The dissertation focuses on answering the three questions, not only enriches the theoretical system of free model, but also able to play a guiding role in business practice.The dissertation reached the following conclusions based on the study:(1) clear essence definition of the free model as "a unique business mode in the network economic era", and free model is not free in the full sense. (2) the "4+4" framework showing the key factors for the success of the free model, where customer value proposition, profit model, core resources and sustainable innovation are the key success factors of the free model, which comes from the factors of business model; and the team culture, leadership, financing capacity and network marketing are the assistant factors, which comes from the characteristic of internet enterprises. (3) brings out the concept that "the free mode will become into the foundation of the sharing economy in the future".
Keywords/Search Tags:Internet Enterprises, Free Model, Business Model
PDF Full Text Request
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