A Research On Financial Needs Of Flowing Farmers Under The Background Of The Internet Finance

In the new trend of new normal economy, China’s "three rural" problems are more and more serious.Particularly employment and entrepreneurship of flowing farmers must be solved immediately. Start-up business of flowing farmers will play an significant role in increasing the peasants’income, promoting urbanization process and driving economic development. Nowadays, entrepreneurship of flowing farmers draws great attention of government and academic world. As we all know, financing channels of flowing farmers entrepreneurship are imperfect and the financing needs are difficult to be satisfied,which will reduce the enthusiasm of flowing farmers for start-up business and decelerate the pace of starting up business nowadays.With the background of the Internet Finance, this study is based on the data and macroeconomic information financing needs of flowing farmers about farmers’ entrepreneurship in Ningjin County of Shandong Province.Try to research financing needs as a starting point, from macroscopic analysis method to microscopic analysis method, particularly from the microeconomic perspective. The basic research thought of the present study is as follows. First of all, interpret the relevant theories, not only the theories of flowing farmers’entrepreneurship, but also theories of flowing farmers’ financing needs. In addition, take Ningjin County of Shandong Province for an example, and analyze capital financial demands of flowing farmers. Finally, by the analysis of financial support for flowing farmers entrepreneurial background, current situation and other issues of research, reveal the restricting factors of flowing farmer entrepreneurship demands for capital raising. Relying on new normal economic situation and the Internet finance, analyze the new model of venture capital financing of flowing farmers’start-up business. Meanwhile make some rational suggestions for this.