Marketing Study Of Smartphone Market With Social Big Data Technology

Along with the progress of Information Technology and SNS(Social Network System), people run into a new era named “Big Data Age” with data everywhere, while Social Big Data is important to Smartphone enterprises as their products are offered to consumers, more important is how to process the data, which effects enterprise operation a lot, especially in marketing part. A specific smartphone enterprise is taken as example in this thesis to explore method – how to extract value from social big data, and enable enterprise to get insight into consumer voice and market feedback on the purpose of marketing efficiency improvement. It’s very good referral for smartphone enterprise or any digital consuming enterprise.Marketing theory is described first as basis together with state-of-the-art for Big Data and SNS, and then business solution and technical solution is threw out targeting smartphone market. To make it convincible, a true implementation case of solution in a specific smartphone enterprise is shared in details as proof-of-concept. So it’s an actionable solution to enterprise.Emphasizing the importance to gathering and getting insight into consumer data in SNS is still a key point in this thesis, to make it obvious, several critical sections in Marketing is explained in details, including Social Promotion, Market feedback analytics of Product and Service, and consumer engagement and so on. It’s to build enterprise-level and platform-level solution based on Marketing theory and Big Data analytics technology.Besides the flexibility of the solution, the study method of analyzing business issue on IT point of view is quite valuable, even to academic research.