| Currently, the total scale of financial assets has already exceeded more than one hundred trillion. Under the current financial system, the flow of financial assets has the necessit y and demand. Thanks to the good ability of transfer and the support of multiple transaction, the trading volume of financial assets will greatly increase in the long term. Financial assets exchanges have a broad development prospect and financial assets has a huge potential market. Therefore, the construction of financial assets exchange center on the financial market of JX province has great significance and profound influences. Based on JX province, GN Financial Assets Exchange Center provides a transfer platform for different kinds of financial assets trades from the whole country.In this paper, with changes of economic and financial situation and the development characteristics of regional economy, we analyze the current whole situation and the current product business of GN Financial Assets Exchange Center and summarize the related experience. Then with the study of its business development and product design, we propose some countermeasure and suggestions for the development and product design of GN Financial Assets Exchange Center.First of all, compared with Beijing Financial Assets Exchange and Tianjin Financial Assets Exchange, these two scaled financial assets exchanges, we give an analysis of the current situation of GN Financial Assets Exchange Center in terms of strategic positioning, shareholder structure, regional advantages, policy advantage, business scope, business scale and talent strategy and product trade. The analysis found that many problems like the small-scale registered capital,low-profile, less exalted market position, narrow the scope of business,less strategic and cooperative partners and so on,lead to GN Financial Assets Exchange Center’s development dilemma that only have a small amount of the transaction. Through the study of the stock of financial assets and Social financing structure,found that t he phenomenon of assets develop financial in China is becoming more and more popular, GN Financial Assets Exchange Center expanding the scope of business is necessary.The company have designed products like credit assets transaction, the transaction of non-performing financial assets, accounts receivable transactions and many other products. At last, put forward the related countermeasures and suggestions for the development of GN Financial Assets Exchange Center on the strategic level. |
