The Research Of Ouli Prescription Drugs Marketing Strategy

With the reform of national medical insurance system, medical system reform, the implementation of the medicine circulation system reform and drug classification management system, our country pharmaceutical production, sales, circulation, consumption have undergone tremendous changes. This enterprise the urgent need to apply to the prescription drug marketing theory and practical operation of the system as a guide, requires a complete set of prescription drug marketing strategy. This paper stands in Ouli Pharmaceutical Group point of view, through the analysis of marketing channel characteristics and the status of the company to the status quo, terminal market of hospital prescription drug prescription, pointed out the errors existing prescription drug marketing channel and the insufficiency, proposed the Ouli pharmaceutical prescription drug marketing mode choice. On the basis of prescription drug marketing mode and characteristics analysis and foreign new prescription drug marketing experience, put forward the Ouli change direction of prescription drug marketing channels. Finally, this paper formulated the implementation measures of European legislation mode of pharmacy prescription drug marketing, marketing for academic development, research, hospital marketing terminal of popular science propaganda marketing for patients with terminal. The results of this study hope to provide good reference and help for the healthy development of pharmaceutical group can stand for europe.