XSW Project Management Analysis And Research

China’s macroeconomic performance has entered into a new normal, high-speed growth, the GDP growth rate from around 10% to 7%-8%, or even lower, is now in the shift of economic growth. Meanwhile, the Chinese real estate market has gradually entered the new normal steady rational growth, manifested in a second-tier cities housing prices will not be a substantial increase, three, four-city housing prices downward pressure. Real estate companies are faced with increased competition, winning a little jig and other challenges need to further improve project management and scientific decision-making real estate investment, operation and management, fine become a trend.In this paper, a large real estate firm decision to be adjusted within a comprehensive market-tier cities XSW whole project development cycle, operational and professional change management tools for research. Through the relevant data compilation and analysis XSW whole process of project, after the use of project evaluation, scheme comparison methods, differences in the initial project plan and actual implementation of the results from the building content and products, development and construction period, the cost to income and economic impact indicators detailed analysis and other aspects of comparison, during the execution of the project land planning, order and development cycle, business matching shape, commercial facilities operating strategy, residential delivery standards and other management strategies and operational programs of the system summary. In addition, due to the huge amount of land tax paid by the project, the economic effects of the project had a significant impact indicators, this article especially land management strategies to increase taxation also conducted in-depth research.Through the above research, this paper argues for a comprehensive development of the market real estate projects in the process of decision-making and operational management should pay attention to the following aspects: first, to make use of the theory of scientific products accurately locate, identify customers, to clarify the business logic It is the key to project success. Second, the overall plot a more comprehensive analysis of the full potential of the sub-plots, optimization and integration, so that the integrated land maximize overall value. Third, pay attention to safety when the market development funds, according to environmental conditions and market cost of capital to determine the level of the development cycle, order and so on. Fourth, the adjustment programs of major operations, such as product standards improved, adjust business strategy and other business, have a full program of selection, identification and selection of the optimal solution. Fifth, make project development and overall strategic positioning closely integrated with the development and operation of the project during the timely adjustment of the decision-making and management ideas, and coordinate long-term relationship with short-term interests. Sixth, the land value increment tax for higher-margin items enormous impact study formulate needle products and pricing strategies must combine characteristics of the project, in order to improve the profit level of the final project.