Support Service Quality Evaluation Research In Management Software Industry

Management software industry belongs to the emerging information technology service industry, its development starts to the initial EDP in China in the 1980 s, no more than 30 years from that. If starting the real significance popularization and application of management software in the domestic, only less more than twenty years. The whole industry after China access to the WTO, with the rapid development of ten years golden period, tends to be saturated and increasingly competitive, as well as exposed the concealed by the rapid development of industry before the reality of the service quality is low. In order to cope with the increasingly fierce competition, improve their service quality, increase user satisfaction to expand market share and keep competitive advantage become management an important means of software vendors. And establish an effective service quality evaluation model of factors is the key to realize own service quality improvement.In this paper, based on customer perception of SERVQUAL service quality evaluation model as the foundation, combined with the characteristics of management software industry, some Suggestions of enterprise users beforehand the results of the survey and expert interview, established is suitable for the service quality evaluation scale of management software industry, and has carried on the questionnaire survey. To first have carried on the questionnaire data validity, reliability analysis, verify the validity of the data.Then using the method of factor analysis, regression analysis of management software industry, service quality is evaluated and analyzed. Finally according to the results of the analysis with the examples of a manufacturer puts forward the measures and Suggestions to improve service quality.Based on the domestic management software industry leading enterprises A manufacturer as A case, put forward A applicable to the management service quality evaluation model of the software industry, for the new competitive environment management software vendor improve service quality to provide theoretical support. To improve the economic benefits of management software vendors and promote the healthy development of industry has important practical significance.