The Research On Earnings Management Of Real Estate Listed Companies In Light Of Corporate Social Responsibility

With the improvement of level of economic development, the enterprise regards undertaking social responsibility as not only an important means of entry into external environment but also becoming the vital indicators of enterprise development level and reputation. It is helpful to realize the financial management goal. Exploring the implementation of social responsibility’effection on the negative effect of earnings management help the public to identify the earnings management behavior.It will be good for us to explore the causes and effects of earnings management, and make the financial information more authenticity and objectivity. It makes us easily undering enterprise’s social responsibility, provide the reality basis for the government to regulate the behavior of corporate social responsibility, and provide a reference for management’decision-making of social responsibility.The real estate company’s fulfillment on corporate social responsibility and its information disclosure have distinctive characteristics of the industry. This paper chooses the real estate listed companies as the research object, First of all, this paper deficits corporate social responsibility and earnings management reasonably, select proper measurement methods. Then, this paper analyzes influencing factors of earnings management, in light of the motivation of corporate social responsibility and cost-benefit analysis of them, by the asymmetric information theory, contract theory and stakeholder theory. Thirdly, combined with theoretical analysis, this paper puts forward several hypothesis, select proper variables, build the model, make correlation analysis and regression analysis by SPSS17.0 and take economic significance test, the statistical inference inspection test and econometrics test. Finally, in order to improve the quality of financial information and reduce the misleading of earnings management on stakeholder, this paper provide some suggestions to prevent the earnings management behavior for the real estate listed companies, combined with the conclusion of theoretical analysis and empirical test.