| Brand showcase the company’s soft power is an important part of its core competitiveness.And in the creation of corporate brand power in the process of personnel played a key role. The more talent, play the role better, the brand-building and business prospects full of hope.Therefore, the performance evaluation as the core content of human resource management must become the top priority of daily management. In recent years, China’s large and medium sized enterprises have established a modern human resources management system, effectively promote the benign and healthy development of enterprises. But for some start-up enterprises, human resources management system is still at an imitation stage draw, play a very limited role of the system, while there are still some problems, seriously affecting the long-term development.As a start-up enterprises, construction Municipal Engineering Design Institute of Gansu has a representative in the management of human resources, which due to the lack of guiding principles, assessment process, assessment tools, etc., resulting in ineffective performance appraisal system, staff instability, talent serious loss. In recent years, the institute has been aware of the importance of talent management in enterprise brand creation process, and incorporate them into strategic development plans of enterprises. Therefore, this article is intended to build employee performance appraisal Gansu Municipal Engineering Design Institute as the research object to the adoption of a detailed analysis of science in order to grasp the law institute of talent management, find the cause of problems, and then set up the enterprise professional, efficient workforce, create brand competitiveness explore a practical and effective way.The thesis consists of six parts, the first part is the introduction, first clear the background of this research, the practice of theoretical significance, research ideas, research methods, the main content and research framework research studies; the second part is the basic theory summary,we separately discuss the performance, performance appraisal meaning, and extended to the theoretical basis of the method, performance appraisal performance appraisal used. This part of research has laid a solid theoretical foundation while providing methodology. The third part is the status of institute staff performance appraisal analysis. This chapter includes the Institute profile, assessment features, assessment situation, problems and attribution analysis. This section focuses on in-depth analysis institute assessment problems presented in the form and generating deep-seated causes of these problems; The fourth part is the goal of improved performance appraisal system and ideas. Combined appraisal management problem institute exist, in this chapter we will clear improvement goals, design improvement ideas; The fifth part is to improvethe performance appraisal system design. Aspect of the present chapter we will index system,evaluation process, management system, assessment results to the full application of design management appraisal system; The sixth part is the implementation of safeguards, the portion in terms of systems, procedures, organization, personnel explored safeguards to ensure the smooth implementation of the appraisal management. |