Research On Tourism E-commerce Enterprise Value Evaluation

Since the 21 th century, Internet and communications technology as the core of e-commerce began to involving all trades, the tourism industry is no exception. Sensitive information and intensive information modern tourist service industry less dependent on the characteristics of the logistics industry and the unique operating characteristics, making it ideal for electronic trading on the Internet, so tourism e-commerce has become the traditional industries and the combination of information technology a representative field. For the tourism electronic commerce enterprise, giving full play to the advantages of its core and grasp the future development direction, is the enterprise to expand market share, improve enterprise economic benefit to obtain the best way to maximize the enterprise value. This paper reviews the summary of related home and abroad firstly, combined with actual cases and an overview of features in travel e-commerce business valuation theory, based on the discounted free cash flow method and enterprise value ratio law two methods Ctrip valuing of the results obtained in different assessment methods were compared, the results obtained business valuation is more fair. Finally, make a summary of the research proposed can be absolute valuation method based on assessment practice, the relative valuation method, supplemented by tourism e-commerce business valuation system. Improving the tourism e-commerce business valuation level is important, in order to provide high quality consulting services to value other stakeholders to promote better development of online travel companies.