Research On Small And Medium-sized Enterprise Financing Strategy Based On Logistics Finance

With the development of the global market, the competition between the enterprises is not only confined to the individual enterprises, but the competition of the supply chain.At present, an important reason which restricts the healthy development of the small and medium-sized enterprise is financing problem.the enterprise was faced with this trouble all the time. Logistics financial service relying on the innovation, integrated logistics, cash flow, information flow, and other resources providing a good solution to the financing difficulties faced by small and medium-sized enterprises.for bank the Logistics finance brought new profit model, at the same time, for the third party logistics enterprise opens up a new business model.Logistics financial service based on the supply chain trade provides a series of financing products to the small and medium-sized enterprises, reduce the financing cost of the entire supply chain.On the basis of literature review,firstly this paper research the logistics finance background, purpose and meaning.Understanding the current situation of the theory and practice.At the same time,this paper analysis the logistics finance emerging motivations in China.In the study of the financing strategy of small and medium-sized enterprise mainly divided into the following two parts:First of all, the research object of this paper is a supplier and a retailer construct a secondary supply chain. When bank given the financing rates,based on Stackelberg game.the retailer confirm optimal order quantity and the optimal financing rate.At the same time,considering various factors the profit mathematical model of supply chain finance mode,logistics finance and tradition mode is established.Secondly, by comparing retailers, Banks and suppliers’ profit of logistics finance, supply chain finance and the traditional finance model to analyze which financing model more suitable for the small and medium-sized enterprises.Through the research we found that when the bank financing rates meet certain conditions the logistics financial service is superior to the supply chain finance and the traditional finance.In addition the second part of the paper confirm the conclusion through numerical simulation.In this paper, through the research we found that:when the retailer can normal repay bank loans,the retailer’s order quantity increased with the financing rate decreases,and the bank optimal financing interest rates decreases with the increase of retailers initial capital.therefore, under the situation of asymmetric information,small and medium-sized enterprises have exaggerated the motivation of its initial funding to the bank.