Analysis Of Factors Influencing Customer Preference And Localization Of A Commercial Real Estate Project

Commercial real estate is both represent the image of the city, is bearing the weight of the vitality of the city. Commercial real estate is the commercial and real estate development, therefore, to the construction of real estate development enterprises and commercial real estate marketing, have put forward higher requirements, and from the perspective of customers purchasing preferences to consider marketing strategy formulation, is to make humanized marketing strategy, and makes the humanized marketing strategy through its unique characteristics to achieve the purpose of communication with customers, establish a certain relationship with customers and eventually allow customers become loyal customers of the project, so as to promote the development of the commercial real estate projects.This article subject combined with A real estate company of A commercial real estate product marketing case of the project, from the perspective of commercial real estate customer preference, the influence factors of marketing positioning of commercial real estate and customer preference analysis and evaluation of the research, in order to further improve the positioning of commercial real estate, and commercial real estate developers to develop more effective marketing strategy to provide the reference and reference.This topic research, mainly in the following several aspects:(1) From the customer preference theory and two aspects of commercial real estate marketing positioning, to study the subject related research status at home and abroad.(2) The theory, including commercial real estate and its procedure of business circle theory, customer preference and its influencing factors, and commercial real estate marketing positioning theory, the knowledge of subject was studied.(3) In this paper, combining with A project marketing case, from product attributes, its supporting factors, business factors, market environment by four aspects to analyze A project customer preference, and determine the customer purchase preference of A project specific factors and index system.(4) The paper also analyzes the customers buy A project the influence degree of the influence factors and its rationality of preferences, and according to the calculation result of the influence degree of the influence factors, puts forward the corresponding marketing strategy Suggestions to promote the project A sales.