Business Plan Of G Equity Exchange Center

Ganzhou is an important city in south Jiangxi,who is adjacent to four provinces and eight cities and have great regional advantages, and with the introduction of a series of plans to revitalize former soviet areas, Ganzhou’s economy is developing fast, but the local capital market still constraint the local economic development. To establishment a local regional equity exchange center, improve the capital efficiency and promote the economic development of Ganzhou and the surrounding areas is important.This paper aims at the study of the establish of G equity trading center by using strategic of management, marketing management, financial management theory,It elaborated the market demand, resources, marketing strategy, business ideas, benefit evaluation and risk management of the G equity exchange center.First of all, this article describle the Ganzhou’s regional advantages,regional economic development and capital market development status,then introduced the basic information of G equity trading center and analysis of its resources and capacity by SWOT anlysis. Then, through the analysis of STP to chose the target market and make market positioning.After that,use the theory of 4P combination strategy to formulate the market strategy, especially in light of the products that based on the local environment.Based on the database and statistical data, this article analysis the market demand and thought that potential resources in Ganzhou and surrounding area is numerous, G equity trading center has a huge market demand. Due to the excellent management team and a good organizational structure is basic of the G equity trading center, so this article introduced the core personnel, organization structure and operation method of G equity exchange center. Based on the analysis above, the article analysis the sources of funds, predict the income, cost and profit,conclude that the G equity trading center’s profit is based on providing financing services for a large number of listed companies,so this provide a development direction for G equity trading center. Finally, the article analyzes the risks of G equity exchange center, and puts forward the corresponding countermeasures.According all the analysis above,it is easily to understand:1) Ganzhou and surrounding areas have huge amount of small companies, and the competition is not fierce right now and still have egmentation market to explore,G equity exchange center have huge market volume; 2) as 80 percents of the income is come from the services relate to financing, so the profit bacis of G equity exchange centre is the huge number of companies listed and to provide financing service for them, this provide a clear development direction for G equity exchange center; 3) Ganzhou’s local environment and the profit basic means that G equity exchange centre must develop products that suit for local environment, and the multiple owners background and the efficient core team is the guarantee. It is reasonable to believe that through the above analysis that investors will have a more comprehensive understanding of the G equity exchange center and the G equity exchange center is sure to be success.