Research On The Malaysia 90’s Consumer Perception And Consumer Purchase Intention Of “Made In China”

In the world market, the factors of original country of products have a significant influence on consumers’ behavior. Nowadays, China’s economy has been maintaining steady development. Made in China has become an indispensable part of people’s life all over the world. China’s trade volume toward Malaysia increases rapids. Thus, based on the market survey among Malaysian consumers born after 1990 s, this thesis researches the product perception and purchase intention of Malaysian consumers born after 1990 s toward made in China, which is of great theoretical and practical significance.Based on relevant theories and literature review of original country and country image, influence of original country effects on consumers’ behavior and formation mechanism of original effects, this thesis combines with questionnaires of 266 consumers, discusses perception and purchase intention of Malaysian consumers born after 1990 s toward “made in China” as well as relations between personal factors such as races, genders, ages, family incomes and education qualifications and perception and purchase formation of Malaysian consumers born after 1990 s toward “made in China”. It adopts statistical analysis approaches such as analysis of variance, correlation analysis and regression analysis to analyze the collected data and the following conclusions are drawn: first, influenced by races, genders, ages, home incomes and education qualifications, perception of Malaysian consumers born after 1990 s toward China exists remarkable difference. Second, it exists remarkable race and education level difference on perception and purchase intention of Malaysian consumers born after 1990 s toward made-in-China textiles. They are pleased with the price and design of the textiles, but their brand perception is the weakest; however it exists remarkable home income differences on perception and purchase intention of digital products. They are very pleased with design and packaging of digital products, but the perception of quality and reliability are weakest. Third, through the correlation analysis on perception and purchase intention of Malaysian consumers born after 1990 s toward made in China, it is found that it exists quite remarkable correlations of consumers toward reliability, packaging, quality and design satisfaction of textiles; and it exists quite remarkable correlations of consumers toward reliability, quality, brand influence, packaging and design satisfaction of digital products. Fourth, Regression analysis results show that the study shows that the value of the Malaysia consumers after the birth of 1990 s, whether the reliability and quality are reliable, the most when they are in the Chinese textile and digital products procurement.Based on the above research conclusion, the corresponding marketing and suggestion of making Malaysian consumers born after 1990 s positive perception of "made in China" and promoting the purchase intention of consumers "are put forward.