Marketing Diagnosis And Planning Scheme Of Lanzhou T-cake Shop

In recent years, our country has formed an unprecedented boom of setting up people’s own business,many entrepreneurs have engaged in baking industry.They hope to dominate an important position in baking industry through their own diligence and passion,but the actual operating conditions are often not satisfying.Comprehensive analysis of the reasons,on the one hand, it is associated with entrepreneurs’ own ability,on the other hand,it also has inseparable relations with the current situation of baking industry in our country. Although the baking industry has long history, it still has huge different developing level between China different regions. Besides, this industry also has it uniqueness. All these factors above become the barriers for entrepreneurs to get easier success.With the rapid development of economy in China, people’s living conditions are improving,the attitudes of consumers are changing constantly. Therefore, with the change of consumption patterns, economic evolution changed into experience economy from the past agricultural economy, industrial economy, and service economy. Under the situation of Experience Economy,bakery food has become a daily loved snack, and consumers are no longer just concerned about the baking nutritional value, type, style, taste or other characteristics, but considering all experience related to baking food. There are few people in the research of management ideas,marketing experiences,and guidance bakery food practice. It has practical significance to promote the market segmentation,and to meet the needs of different consumers.This article takes Lanzhou T-Cake Shop as the research target. Started with the marketing diagnosis,we determined the target market by analyzing the internal and external environment of Lanzhou T-Cake Shop. Then we designed experiencial marketing mix to explore the female high-end market-oriented. The experience marketing mix included the product strategy, the pricing strategy, the channel strategy, and so on. At the same time,we built the appropriate marketing support and security system. We hope it can help Lanzhou T-Cake Shop stand-off in the future market competition,and it can also succeed in occupying the high-end market. At the same time,it can provide a reference for other similar enterprises.