The Relativity Analysis Of Tourism Enterprise Intangible Assets And Enterprise Value

In recent years, tourist market continue, "said come away trip" already is not just a slogan. With the development of society and economy, the development of tourism of China is a great leap forward, more and more consumers will gradually tourism as a way of life of leisure.Intangible assets are not physical form, but it can bring excess return of assets, it on the production and business operation and sustainable development of enterprises has become increasingly important. Tourism enterprises own industry attribute determines the intangible assets will become the important domain of competitive advantage in the future. Under the market environment, tourism enterprises need to adapt to the trend of The Times, realize the transformation, you need to recognize their own advantages, intangible assets is the enterprise core competitiveness of the different from competitors.The correlation of enterprise value problem has always been academics continuously explore and research topic. This article selects the listed tourism companies as research samples, to explore the tourism enterprise intangible assets and enterprise value of the relationship between, to help enterprises realize the importance of intangible assets, to the enterprise managers to provide guidance and advice for strategic planning.