The Research On The Influence Of Corporate Social Responsibility To Earnings Management Under The Intermediary Role Of Media Attention

In these highly informationalized days, with the continuous enhancement of corporate social responsibility in enterprises and the public and the prominent role of the media supervision, the role of corporate social responsibility and media to the company has received scholars’ attention, and the effect on earnings management has become the focus of scholars’ research. This article aimed at studying the impact of corporate social responsibility on earnings management, and the intermediary role of media attention in the aforementioned relationship, also revealing the mechanism of action and influence of corporate social responsibility on earnings management. The research methods of this paper mainly include literature research method, the combining of qualitative investigation and quantitative investigation, empirical study and normative analysis.First of all, based on the relevant literatures of the relations among corporate social responsibility, media attention and earnings management, this article defined and described the three conceptions and related theories, and analyzed the present situation of corporate social responsibility, media attention and earnings management in Chinese listed-companies.Then, this paper selected 681 a-share listed samples from the voluntary disclosure of corporate social responsibility reports in 2012-2014 as the research sample for empirical research. By setting the willingness of corporate social responsibility disclosure as the proxy variable, this paper established multivariate linear regression models and intermediate function test models to examine the influence of the willingness of corporate social responsibility disclosure to the earnings management, and the mediator role of media attention in those relationship.In addition, by setting corporate social responsibility performance level as the proxy variable of corporate social responsibility, this paper also used the 681 a-share listed samples from the voluntary disclosure of corporate social responsibility reports in 2012-2014 as the research sample to examine the influence of corporate social responsibility performance level on the earnings management, and the mediator role of media attention in those relationship.In conclusion, this paper put forward countermeasures and suggestions to restrain earnings management from two angles, social responsibility and media attention. In order to improve the situation of listed-companies social responsibility and media attention, the government should establish the excitation mechanism of social responsibility, and the corporations should enhance the reality and the quantitatively measure extent of social responsibility report information disclosure, also the media should strengthen the independence and reality of news reports, and keep depth mining the news.