The Research On Farmer’s Financing Status And Select Preference In Gansu Province

In recent years, with the rapid development of rural areas of the market economy, the role of capital to support economic development is becoming increasingly apparent. Especially in the cultivation of new agricultural industry and the formation of new relations of production process, we cannot do without a lot of capital investment and the lack of funds so that farmers and the government in the face of an important opportunity for regional economic restructuring could not do anything. In Gansu Province’s Rural Economic backwardness,farmers’ internal financing capability is weak, government financial aid intensity is limited,and the role of capital allocation by rural financial play is much more important.The financial development found in Gansu Province in recent years, the overall development of rural finance, rapid combination, coordinate coupling, Model analysis found that rural finance and rural economy in Gansu province has reached an intermediate state coordination, but far from ideal coordination benign state. Specific to the micro level,reflected by the multi-factors for farmers in the financing process, resulting in difficulties in financing or financing tend to give up.Production and consumption of households can receive funds in time to meet, in relation to household production and stable life, thereby affecting the normal development of economic activities. Research is based on targeted preference for the status quo of Gansu Province farmer, financing needs when commenced. The data obtained show that; the head of household and family characteristics have an impact on farmers financing preferences, while lowering rates to meet financial needs of farmers. The informal financing process has more obstacles, non-formal financing is still the main channel for farmers to finance, and the financing needs of farmers still favor consumer fields. The farmers will gradually awaken economic rationality, rural informal finance have a profound impact, thereby affecting the existing pattern of the rural financial market.After binding multi-class Logit model analysis, we found that the head of household personal characteristics, characteristics of rural households, farmers suffering regular financial exclusion extent, their non-formal financing environment have an impact on farmers’ financing preference, confirming the financing behavior of farmers is a complex decision process. In this process, farmers, formal financial institutions and informal financial service subject jointly decide the farmers to whom financing goes to, regulate rural financial market order, and improve the financial operation system to enhance the vitality of the financial market and to withstand possible future shocks impact on rural financial market; these three needs to work together. Accordingly, the end of the text proposed to strengthen targetedfinancial product innovation, to build multi-level financial services model, improve the rural and informal financial markets and other rural financial knowledge to carry out education and outreach for recommendations.