Analysis Of The P2P Online Lending Behavior

With the development of personal credit and the level of consumption, consumption is becoming more common.On the other hand,the increasing of income and enhancing the concept of investment,investors are unwilling to accept the low amount of bank deposit rates.The changes in consumption and investment ideas of the traditional bank credit can not meet the needs of the public demand for personal consumption. The loan has a historic opportunity for the microfinance industry, also leads to the rapid expansion of credit market on the Internet platform, P2 P network lending platform came into being the.P2 P network lending platform. It not only provides a new way of financing for small and medium enterprises and individuals, but also provide high return on investment for the lender, which makes it attractive the attention of the lender in the investment market. Because of China’s credit system is not perfect, and there are some occult network lending, problems such as information asymmetry also increases the lender’s risk and reduces the lending will. How to meet the financing and willingness better,and let both sides to reach a win-win is critical to the future development of the network of credit. In this paper, from the borrower information will analysis on the lender behavior influence and make the empirical research.This paper first introduces the definition and basic characteristics of the P2 P network lending from asymmetric information theory, credit risk theory, trust theory. And it introduces the application of the three theories in network lending and analysis respectively theory. The third party credit evaluation’s transfer of asymmetry information, the lender perceptions of risk and trust degree of influence on the lender behavior.On the point of the three dimensions including perceived benefit,perceived risk and trust as the starting point of the P2 P network lending.The paper proposes related hypothesis through people behavior and builds a model. The empirical stage, taking a Paipaidai on the loan as an example. First of all,it introduces a Paipaidai on the loan lending rules and operation mode. Secondly, according to the Paipaidai’s loan information on the website, the paper extracts and screens data, and the makes preliminary descriptive analysis. the paper tests the relationshipbetween the variables of the borrower information and other independent variables including willing of lend and necessary income.And personal trust, intermediary trust and third party trust will impact on the lender behavior.Besides the trusted third impact on the perceived risk of lending will have significant moderating effects. Based on the above results. In the end.it gives recommendations on the future direction of development of P2 P network lending platform.