The Combination Of Zhong Shen Hua Yin Wu Zhou Certidied Public Accountant Have The Effect On Audit Quality

With the development of Certified Public Accountants industry, It has experienced three times reform which looks like the wave, the first cause of the merger in 1998 of the "Reorganization", anchored system reform indirectly promoted the consolidation and integration of the accounting firm. The second merger wave occurred around 2000, the Ministry of Finance and the relevant departments of the "CPA securities and futures-related business license regulations" raise barriers to entry firm practice, in order to obtain the domestic securities and futures-related business the qualification in order to "expand the scale and improve the level of" objective set off a second wave of consolidation. To carry out the third wave of consolidation in 2007, the AICPA issued "on the promotion of Chinese Institute of Certified Public Accountants firm bigger and stronger opinions" after. Proposed "actively support accounting firm in accordance with the law, voluntary merger consultation on" guidance, which directly promote a new wave of consolidation of the CPA profession.Meanwhile, with the State Council in July 2009 the Ministry of Finance forwarded the "Several Opinions on Accelerating the Development of China’s CPA industry", and the SFC and the Ministry of Finance jointly issued the "H-share companies audit the accounting firm engaged in the pilot program" the conditions and the accounting firm engaged in the H-share companies audit made clear instructions, further boosting the merger wave of accounting firms.The combined firm distinctively promote the expansion of the size of the campany, we need to further strengthen the related research. This article is really bigger and stronger after the accounting firm of industry consolidation, audit quality dramerticaly promoted the research. This artical useed Hua Yin Continental CPA as an example, select the accountant affairs in China Certified Public Accountants Association released data and the GTA database selected in 2011 and 2012 for the first time before and after the merger, in 2013 and 2014 before and after the second merger data for the study. And the data do correlation analysis,descriptive analysis and multiple regression analysis of the data for four consecutive years.Through the study of the existing literature on alternative indicators of audit quality inspect, established mainly in the degree of earnings management based alternative indicators to measure the quality of the audit. Audit quality when the firm merged during the first upgrade, performing audit quality declined after the second merger. The empirical results show that to some extent the quality of the audit firm mergers will not necessarily improved significantly, firms want to really become bigger and stronger, not only to rely on big merger,but also good management and control system, such as a good quality of service controlsystem, improve the training system to improve the auditor’s professional competence, good compensation management and other factors can stimulate the enthusiasm of the auditor, to achieve a stronger firm.