Comparative Study Of Su Ningyun And Gome’s Financiall Statements

The gradual rise of e-commerce companies brought great impact to sell traditional home appliance industry. Forced by economic downward pressure, as the traditional industry leader, Suning Appliance and Gome Electrical Appliances sales since 2010, has invested a lot of money and take a series of changes that began to get involved in different levels of e-commerce business. Suning Appliance face of such internal and external environment in-depth organizational level to find the continuous and support business models power.2013 Suning Appliance proposed "cloud Buyer mode". Gome Electrical Appliances launched the "full-channel strategy" in 2013 and 2014, in 2015 formed a special, online and offline synchronization under the "full retail experience." Including full retail user platform, full retail value of supply chain platform, mobile micro shop and large micro data from the factory to convey precise choice to offer after-sales services to customers. Both companies are currently facing a synchronized Online to Offline, business integration problem, which is our comparative and study has provided the conditions.In this paper, the two companies 2010- 2014 annual report data based on detail of Suning Appliance and Gome Electrical Appliances balance sheet, income statement and cash flow structure have analyzed. Compare concluded: the equity value of shareholders in Gome Electrical Appliances higher, the two companies sufficient cash flow from operating activities, financing activities and the two companies can work well with business activities and investment activities. Then use two indicators analysis system analyzes the company’s profitability, business, solvency and ability to grow. It concluded: operational capabilities Gome Electrical Appliances and Suning Appliance slight decline steadily. In terms of earning ability, Gome Electrical Appliances profitability gradually, though very slow but steady pace, higher investment value of the stock. Solvency of Suning short-term solvency is higher. Ability of both companies to grow the current development trend is good. In addition, the paper also uses a comprehensive analysis indicators DuPont analysis. In recent years, two companies to calculate the return on sales, assets and liabilities and equity multiplier. Identify the impact of ROE the most important factor, according to this several factors and reasons for the changes put forward reasonable proposals, weaknesses, learn from foreign experience to help Suning Appliance, Gome fully rational use of resources, the establishment of a friendly electricity supplier era of win-win.