Study On Influencing Factors Of Green Consumption Behavior Of Residents In Guangzhou City

Due to the large population,China is facing the challenge of insufficient resources and the limited ecosystem environment.With the deterioration of the environmental ecological crisis and the changes of humans' concept of consumption,a new consumption concept called “green consumerism” emerges.Compared with the traditional concept of consumption,green consumerism becomes people's new consuming way because of a waste of resources and the serious ecological environment destruction,etc.The human consumption is brought into the ecosystem and meanwhile,constricted by the ecological environment system,which coordinates it with the ecological system and embodies the sustainable development of consumption.China's economic development has entered a new norm and it is in an important stage of consumption.As the basic motive power behind the effective allocation of social resources and the promotion of economic growth,humans' consumption should not only adapt to the new norm,but lead the new normal.Green consumption passes on the traditional virtues of the Chinese nation and manifests the socialist core values.Moreover,it conforms to the trend of upgrading consumption and improves the supply side structural reform and the new economic growth point.Most importantly,it can ease the pressure of environmental resources and the construction of ecological civilization of China.As the forefront city of reform and opening up and the country's central city in Southern China region,Guangzhou ranks third to Shanghai and Beijing in 2015 as to GDP and holds the third position for 27 years successively.At present,Guangzhou is in an urgent need of changing the way of economic growth and developing green consumption according to the strategy of developing the ecological civilization of Guangdong and the nation,as well as the sustainable development of the economic in Guangzhou.Residents' green consumption is an important part of the strategy developing ecological civilization,achieving a virtuous circle of green development.Therefore,under the background of the construction of the ecological civilization,it is of great significance to explore the ways of green consumption for residents in Guangzhou.In this paper,the write bases on the study of domestic and foreign scholars and also combines the green consumption analysis model as well as the analysis of the elements of the metric dimension and indicators.According to the principle of the consistency and the principle of extracting and highlighting the system,the writer designed the questionnaire in line with the results of the questionnaire survey.This paper is based on the study of green consumption.The write spares no efforts drawing some new conclusions in accordance with the comprehensive application of descriptive analysis and the correlation analysis to verify the assumptions and carries out an empirical test of the model.First,the questionnaire is designed on a basis of the pre-test analysis of items;secondly,the writer verifies the collected data from the aspects of the descriptive statistics,correlation analysis and reliability analysis in order to find out the key factors affecting green consumption.Hence,the model and conclusions of this study can help decision-makers find the key factors and ways of green consumption,and provide analysis tools and theoretical basis to make sound policies.