Research On The Female Clothing Consumption Experience Demands Of The 80's In The Age Of Internet+Era

With the development and popularization of Internet technology and mobile devices,our society has entered the era of experience economy.And with the background of new form of market economy,the consumers' concept of clothing consumption has gradually changed,which is changed gradually from "material"consumption to "experience" consumption."Internet +" era,which is characterized with online information,personal consumption,no regionalization,has led the customer's consumption experience to be more convenient and diversified,also prompted the clothing enterprises to change the traditional marketing mode and start paying attention to the customer's demands of the consumer consumption experience.The women of the 80's who have strong potentiality for clothing consumption is one of the main consumer groups of the current garments market.Therefore,based on the background of "Internet+" era of market,this paper,focused on the analysis the influence factors of 80's women clothing consumption experience,aims to provide some specific suggestions for garment enterprises in the development of the market.Through the questionnaire survey carried out on the experience demands of the female after 80's,this study,using the frequency analysis method to analyze the consumer behavior and preference and using the exploratory factor analysis method to extract common factors and name the factors,extract the main factors affecting the clothing experience demand,which are environment factor,environment design factor,social factor,the factor of consumers' value perceptions and the factor of consumer experience cost awareness.Then,the study further does the empirical analysis of the result in the clothing brand experience store.In the empirical analysis,the use of one-way ANOVA method to analyze the different consumer background of the 80's women after the clothing needs of the existence of significant differences.The results showed that the influencing factors of environment factor,social factor and the factor of consumers' value perceptions were significant differences among the 80's women at different ages,and they were not affected by the academic level.There is a significant difference in the demand for social factor,and there is no significant difference in the demand for environment factor,environment design factor,the factor of consumer experience cost awareness and the factor of consumers'value perceptions.There were no significant differences in the five influencing factors.At the same time,the study also uses the Pearson correlation coefficient to analyze the close relationship between these five factors.The results show that environment factor,environment design factor and social factor have a significant positive impact on the factor of consumer experience cost awareness and the factor of consumers' value perceptions.The results of the study can be for the garment enterprises to accurately grasp the current consumer experience needs,so as to effectively develop marketing strategies to provide a theoretical basis for reference.The results of this research can provide a theoretical basis for the effective formulation of marketing strategies for garment enterprises to accurately grasp the customers' demands of the consumption experience.