Study On Ecotourism Competitiveness Evaluation

In August 2017,the first draft of Anhui ecotourism development plan(2016-2025)began to face the public and asked for public opinion,putting forward the idea of developing Anhui's ecotourism.The development of ecotourism has gradually moved from theory to practice,and has become a healthy model for the sustainable development of tourism.Province Anhui has beautiful ecological environment,rich tourism resources and good development foundation,which is suitable for the development of ecotourism.Study on ecological tourism competitiveness of 16 cities in Anhui Province will improve the overall competitiveness of eco tourism industry research focus and direction,ensure the sustainable development of ecological tourism.Based on the concept of ecotourism,this study constructed the evaluation system of ecotourism competitiveness,analyzed the competitiveness of ecotourism in Anhui empirically,and put forward several suggestions for improving the competitiveness of ecotourism in the province.The main research results are as follows:(1)By analyzing the core connotation of ecotourism,the core elements of ecotourism are defined and the evaluation system of eco-tourism competitiveness is constructed;(2)The current situation of the development of ecotourism in Anhui province:Huangshan,Anqing and Chizhou belongs to the ecological tourism competitiveness I area,Lu'an and Hefei belongs to the ecological tourism competitiveness II area,the remaining 11 cities belong to the ecological tourism competitiveness III areas.The competitiveness advantage of area I is prominent,while area II and area III are not have much difference.(3)From the dynamic change of 2012-2016 years' ecotourism competitiveness in Anhui Province,the trend of ecotourism competitiveness of 16 cities is not obvious.In the long term,thoes cities' ecotourism conditions will be improved to some extent,but relatively limited.The core position of Huangshan and Chizhou will maintain the prominent competitiveness,Anqing and Lu'an also has great potential in future ecotourism development.(4)The difference of competitiveness of ecotourism in different cities is mainly from four aspects:the proportion of regional tourism revenue to GDP,the proportion of regional environmental investment to total fiscal investment,the number of natural reserves above county level and the number of national ecotourism demonstration districts in the region.Understanding the gap between the 16 cities in these four aspects is conducive to improving the present situation of the unbalanced development of ecotourism in the province.