Zixing "Dongjiang Blessing Fish" Brand Packaging Redesign

Culture is a nation in the process of globalization in the business card,regional culture,its unique regional is a solid pillar of traditional culture,the local characteristics of culture into the specialty packaging design,is conducive to the promotion of product brand image,but also allows the product In the dazzling array of goods do not have a flavor.Which to some extent to promote the development of the local economy,while the traditional culture can provide the possibility of successor,more conducive to the local cultural heritage inheritance and development.Based on the research of Zengxing regional culture and specialty food packaging design,this paper re-designs the brand packaging of "Dongjiang Blessing fish" with the characteristics of "Dongjiang Blessing fish" brand culture,and extracts the regional cultural characteristics of Zixing,which is injected into Dongjiang fish food packaging Zixing cultural content,reshape the corporate image,the integration of art and business,and then better to design ideas into the product packaging design,so as to attract consumers to buy goods.With the "Dongjiang Blessing fish" brand of regional products to point to improve the overall design level of Zixing specialty packaging,so that more people through the visual form of packaging to understand the regional culture,so that regional culture rooted in the hearts of people,the regional culture to flourish The But also for the promotion of Zixing regional culture withthe level of packaging design to provide some reference and reference.