"Hui Fang" Grain Color In Packaging Design Application Research

Product resources are extremely rich in our country,the grains are ancient people through the long life practice experience summary to us to stay under the treasure,grain is a kind of health food,nutrition is rich,traditional Chinese medicine in our country have to comply with the "health is better than diet".Grain should be support by the rapid development of agricultural industry,it can adjust the normal operation of the human body function,enhance immunity,promote the metabolism of human cells,but now the domestic commodity market grain brand has not been very good promotion and better development.The improvement of people’s life quality and living environment,and start eating from pay attention to the "quantity" to "fine",more and more attention to human body nutrition balance and how the health of the body,this is the opportunity of cereal transformation,the earlier domestic grain food packing color application is relatively common,no pertinence and systemic,it needs to adapt to the current consumer demand for product packaging,to design into a shelf full of beautiful things in eyes.In commodity production and marketing perspective,modern product packaging design,packaging in the function to protect the product,also need to implement the product promotion,visual communication,and improve product added value,and other functions.Grain packaging design in our country at present although have periodic progress compared with before,but I still have a design foundation is weak,design do not have enough culture connotation,such problems as lack of human existence.Based on the color application in grain packaging design as the main research direction,the comparative analysis of grain packing design cases,with different types of grain packing design as an example,on the function of color in grain food packaging design.As one of the important elements of packaging design,color play a crucial role in the packaging,it is a major visual language,has the importance and functional significance,good packaging design cannot leave the color to cooperate,it can go beyond any language,directly affect the consumer’s psychological activities.Color in the second chapter of the thesis,the writer analysis the related concept,expounds its own understanding of grains in the product packaging color,in-depth study the application of colour element,highlight colour packaging design elements,are of great economic value in product brand potential.Article fourth chapter elaborated "hui fang" grain colour application of packaging design,conclusion mentioned in the third chapter in this paper,the common problems of the application of domestic grain packaging color design,the analysis of the color of the epidemic,times,human interaction,etc.Finally,in this paper,the traditional food brands such as grain concrete countermeasures of packaging design,presents the design of its future direction and the corresponding system planning to build a brand of color design system.