A Research On The Design Of Ecological Packaging From The Internet Consumption View

The development of network technology,indicates the human society has entered in the digital information age.The human life style and consumption idea gradually change,shopping online has became a kind of popular shopping model today.With the explosive increase in the number of people shopping online and geometric growth of the market share shopping online,based on the design of packaging from the Internet consumption view also face with serious challenges: the existing substantiality sales packaging can’t satisfy the demand of the market online,and the goods ’ packaging shopping online lead to the environment pollution problems become more and more serious.Undoubtedly,packaging design needs to adjust in time to adapt to the new shopping model online,and development synchronous with The Times,in view of the increasingly waste problem of serious packaging online at present,we should make adjustments as soon as possible,a research on the design of ecological packaging from the Internet consumption view is urgently needed.This paper analyse the literature and monographs in the field of ecological packaging design,develop about a theoretical research on the design of ecological packaging from the Internet consumption view,analyse the current situation and problems of the ecological packaging design in the network consumption,put forward the ecological packaging design should synchronous development with the information age.From the angle of the design will be divided ecological packaging design from the Internet consumption view into two aspects,the material and appearance design of package and visual design,among them,the material and appearance design mainly includes the types and characteristics of ecological packaging materials,selectional principles of the ecological materials,ecological packaging appearance design and ecological packaging architectural design.The visual design mainly includes the visual and the layout design of ecological packaging,which is mainly based on graphic design,text design,color design and the typography of the ecological packaging.On the basis of theoretical research,through the creation of own participation in the actual cases,from the design task and topic conception stage,determine the design stage,design stage,determine the scheme and revised the manuscript stage,analyse and summary the experience and lessons based on the design of ecological packaging from the Internet consumption view,translate the theory into practice,has a certain practical significance.