Research On The Design Of Ciqikou Ancient Town’s Cultural And Creative Products

With the rise and development of cultural and creative industries in China,cultural and creative products entered the Chinese market.Relative to the general merchandise,the biggest difference between cultural and creative products is that it is based on cultural symbols,the "culture" through the "creative" processing products,focusing on the transformation of cultural elements and product presentation.This topic is based on the ancient town of Ciqikou.Ciqikou Ancient Town is a famous historical landscape,cultural customs,cultural and entertainment as one of the tourist attractions.Ancient town tourism development led the town of commercial development.Ciqikou Ancient Town is also a Chinese historical and cultural block,and it has a long history and rich cultural resources.Through field trips,the cultural tourism goods in the town of Ciqikou have great potential market and product promotion space in both content and product form.This paper discusses the methods of promoting the commercial development,cultural inheritance and tourism development of Ciqikou Ancient Town from the perspective of cultural product design and professional theory and concrete design practice.Firstly,this paper analyzes the necessity and importance of the research on the design of the cultural and creative products of Ciqikou Ancient Town,which is the comprehensive embodiment of commercial value,tourism value and cultural value.Secondly,I further extract the cultural characteristics.Through the literature combing and field trips,we knew that the rise and development of Ciqikou town was inseparable from the wharf.The pier was the foundation for laying the development of the town and promoting the formation of the ancient town and enriching the folk life.Thus the wharf culture is the cornerstone of the culture development of ancient town.In the wharf commodity trade process,folk customs continued to accumulate rich.The folk culture presents the town of production and life status,but also the town’s most active and mostvivacious of the cultural core.Mountain ancient street is the overall visual characteristics of Ciqikou Ancient Town,is a collection of magnetic mouth ancient town of humanities,terrain style comprehensive cultural symbols.Therefore,the relationship between the three of them is progressive.In this paper,during cases which are the specific design of the cultural and creative products design,putting forward clearly the way about the design of the cultural and creative products of Ciqikou Ancient Town.To the ancient town of culture as the starting point,through the early data combing and visual analysis,integration and refine the ancient town of the core culture.In short,it is the result of comprehensive consideration which relied on the wharf culture to the folk culture as the core and the visual characteristics of mountain ancient street.This idea focuses on the design of cultural and emotional experience of Ciqikou Ancient Town,focusing on refining and shaping of the visual elements,and the integrated use of color,material,form of space transformation and other design methods to achieve the transmission of the ancient town Cultural connotation,bringing about tourists and consumers emotional resonance,to achieve the commercial value of products and promote cultural tourism.Specific design practices are carried out from three cultural characteristics.First of all,to "wharf culture" as the basis,through the visual element shape and the interaction between the elements,through the shape of the exaggeration of the spirit of the performance of tension.Second,to "folk culture" as the core,summarizing with an element of folk characteristics of the ancient town,and strive to show and convey the most infectious of folk life.At last,the comprehensive visual development of "mountain ancient street" takes the overall visual characteristics of the town as a starting point,combining the traditional drawing composition with the modern design techniques.In addition,the extension of the ancient form of the mountain in the space of the transformation,from the appearance of modeling and artistic conception on both the use of both beautiful and practical innovative way.In addition to the extraction and shaping of cultural elements and product modeling,in the product material performance also choose to meet the ancient cultural characteristics of ancient towns,natural materials,such as rough pottery,silk,linen,logs and other raw materials.By this way,I can create more personalized magnetic mouth of Ciqikou Ancient Town ’s cultural and creative products.