Research On Sales Management Of Medical Ultrasonic Equipment

Since 1980, Color Doppler ultrasound has been put in use in China gradually. However, the Color Doppler ultrasound, in essence, began to spread after 1992 in our country. Until 2014, the sales of and the rate of equipment in medical facilities have kept in continuous improvement. The key reason for the following points: Firstly, owing to the outstanding efficiency of developing economy in our country, the quality of life of the people have been highly improved.This paper from the relevant knowledge of the basic marketing theory; five forces model, SWOT analysis and so on, the analysis of the problems existing in the market and product positioning and market segmentation. And then from the marketing environment to proceed with the theoretical and practical analysis of the combination of a clear exposition of the market competition and the overall development of the market. In this paper, the competition situation and the actual needs of the market more clearly discussed the current marketing strategy, analysis of the current marketing strategy in the presence of various deficiencies. In the end;according to the problems existing in the forepart of the analysis and the actual market operations; of the overall marketing environment and marketing means to make the appropriate improvement strategies proposed very detailed plans and suggestions.Under the situation of increasing competition in the Color Doppler ultrasound market, the three main enterprises, SIEMENS, PHILPS, GE occupy about 90% of the market share of the high-end market. But in the middle and low end of the industry, MINDRAY accounts for 40% of the total market share. SIEMENS,GE, PHILPS occupy the rest of the market. The industry’s high-end market sales management model is stable.