Exploration And Research On The Graphic Design Of The Guide In The Public Spaces Of The University

On China's cultural industry development of market transformation in image issue has been the construction of campus culture in colleges and universities is weak. Cultural industry marketing and branding has become, even in colleges and universities compete for the talent competition in the increasingly important issues in the future. Increase international student exchanges, Exchange and cooperation culture in colleges and universities and academic projects surge in growth as well as the perception of brand awareness. Domestic colleges and universities have long during the same time seem to have lost their "appearance" attention. Architecture of old age may be able to bring about knowledge precipitated massive recognition, for infrastructure construction of "age", lack of signage system; tedious road indicates, the lack of a text prompt, charged with the environment shapes and colors seem too abrupt an eyesore, and so on. Of these neglected is very likely College negative, the negative impact of irresponsible. University public symbol graphics design innovation and improving the campus environment for the purpose of research. Abandon the old, cumbersome simple text symbol, combined with the establishment concept and regional design with its own characteristics of regional culture development in step with the times, has the brand competitive power, integrated and unified signage graphics system, enables the University to follow the market development, image-conscious construction.In the process of exploration and research on the University symbol graphics design, combed the Western character design development times; proper essence, to summarize line symbol graphics design practice of creative design thinking, methods and cultural context. Using human forms of interaction experience, detailed analysis of international success storiesin graphic design as well as graphic images of specific EMF research. Guided construction of combined in summaries and explore a multidimensional, in-depth environmental impact; with them one by one, the actual analysis of the policy, and from the whole to the part, look to contain, characteristic to the consolidated summary the University symbol graphics design thinking and design ways to promote substantial improvements in image-building. From the summary and analysis, in the actual construction of University image in the process, should avoid haste, Tiger-like form, borrowed, or to cope with the random State of mind. In-depth focus on understanding the concept of University culture and the humanity of the environment and local characteristics; creating line art from Western writing well-structured, combining learning with an open mind please, accept criticism careful renovation designed in line with quality in colleges and universities, have the competitive strength of the Visual image.