A Report On Translation Of Publicity Materials Of Kaifeng Scenic Areas

Chinese civilization is extensive and profound. Kaifeng, an ancient capital city of 8 dynasties in China's history, attracts a large number of overseas foreigners to enjoy its unique charm. Many scenic areas in Kaifeng contain a rich cultural entailment. To publicize the tourism resource and the city image and broaden the overseas market, translation of the publicity materials becomes especially important. However, in most scenic areas, some publicity materials don't have English versions, and the existing ones have problems more or less. In general, the English translation of tourism publicity words in Kaifeng is still in its beginning stage, waiting to be improved systematically. In this report, by translating the publicity materials of the representative scenic areas into English, the author would like to help the foreign tourists appreciate the history of ancient Kaifeng, promoting cultural dissemination and communication. It is necessary to make use of translation theories in the process of translation, among which the theory of eco-translatology raised by professor Hu Gengshen sheds light on it. This theory puts stress on adaptation and selection during the process of translation. Adaptation is multi-dimensional adaptation with emphasis on the linguistic, cultural, and communicative dimensions of a source text,while selection is adaptive selection which is realized through multi-dimensional transformation. In this report, the author analyzes how to choose proper translation strategies--domestication or dissimilation in different dimensions, showing the important role eco-translatology plays on improving the translation strategies. The report is written to provide an applicable perspective for the researchers on English translation of tourism publicity materials and call more studies in this field.