Study On The Development Of Jade Carving Culture Industry In Xiuyan

The development of jade carving benefits from the rich jade resource and exquisite carving skills in Xiuyan area. It's the product of folk culture, condensed with a strong sense of national complex and expresses people's pursuit of art. "Suhuo", the jade vessel carving, in Xiuyan, is in the National Intangible Cultural Heritage List, having a far-reaching significance to Xiuyan Manchu Autonomous County. With the stability of social economy and the prosperity of the market, traditional jade carving skills have encountered new development opportunities, and it's also the inevitable choice for heritage protection and development with jade carving being in industrial management. As a cultural industry, jade carving in Xiuyan owns a large number of development advantages as well as the value of industrial development. Once the advantages of its jade resource and inner culture are used to expand its development room to the maximum, not only will bring good economic benefits but also bring social benefits.The main studies in this paper include the analysis of jade carving industry in Xiuyan, the analysis of its current development situation, existing problems and determination of development strategies. First, this paper aims to analyze in detail the jade carving industry in Xiuyan and its comprehensive characteristics from the industrial development clues, industrial development foundation and elements. Then, to study on its current study situation from the perspective of inheritance and development to discuss the positive role of cultural industry, to further explain the necessity of the development of cultural industrialization. And through research to analyze the modes and cases in current cultural industry of jade carving in Xiuyan, and to illustrate the function from the enterprise history, scale, main business, production value and characteristics on jade carving industry. As for the analysis of existing problems in jade carving cultural industry in Xiuyan, SWOT analysis method is used to analyze its internal conditions and external environment altogether with the inheritance and development of jade carving industry in order to make reference to the determination of development strategies in jade carving industry. At last, it's to analyze the advantages of image to cultural protection and the role of image in the transmission of culture. Through the combination of theory and practice, a short film of Xiuyan Jade Carving Cultural Industry will be shot in order to show the culture of jade carving in Xiuyan area and its related cultural industry and to explain its content.